Zenta Thomas

LEADERSHIP

Kyi Hla Han’s playing career truly began in 1980 when he was selected to represent his nation in the World Cup of Golf in Bogota Columbia alongside his idol Mya Aye. In 1982 Kyi Hla turned professional and launched his extraordinarily successful 25 year run as a competitor on the world golf stage.

In addition to his many tournament victories, in 1999 he achieved his greatest honor, The Asian Order of Merit.

The son of a Burmese diplomat, at a very young Kyi Hla gained unparalleled international experience both on the golf course and in a myriad of eastern and western cultural settings. As a seasoned world traveler and talented golfer Kyi Hla has used his gifts to make significant contributions in promoting the sport he loves throughout his homeland and all of East Asia.

Beyond his on course prowess, his business successes are legendary from being voted the Tournament Players Committee (TPC) Chairman during his playing days to Executive Chairman of the Asian Tour upon his exit from competitive golf. It is not in titles that Kyi Hla measures his successes but in relationships. His proudest achievements are in the form of the success of the Asian Tour which he led to its meteoric rise over the last decade, and his constant commitment to the development of golf programs both Junior, Amateur, and professional throughout East Asia. All of which can be attributed to the extreme trust and confidence placed in him by those many associates who have supported Kyi Hla’s efforts to help make golf in East Asia what it is today.

KYI HLA HAN
PRESIDENT,
LEAD DESIGNER

When Zenta Thomas established the Dragon Rock core principals and dedicated the company to providing Market Entry, Market Creation, Market Expansion and Advisory services for Western and East Asian companies, she was seeing the gap Western businesses had in understanding East Asian cultures and preferences, and the gap East Asian businesses had in understanding what Western consumers want. Her goal was to fill the void businesses faced in attempting to navigate each other’s markets.

It was natural that her skills developing strategic alliances with a wide range of advertising agencies and marketing firms throughout the western hemisphere, combined with years living and working within the ever vibrant Asian business and cultural framework, along with an insider’s knowledge in the golf development industry provided her with a unique foundation to develop captivating concepts and meaningful relationships with the very best of the Golf Industry and Media leaders worldwide. During her years as an Executive Producer and New Business Director in the competitive Television Advertising Field, she has produced an award winning roster of TV Commercials, Advocacy and Issue Advertising, Long Form Corporate Films, Short Features, and Feature Films.

In short, the diversity of her experience leaves her eminently qualified to develop exciting yet fiscally responsible business initiatives with promotional, branding and marketing programs to help her clients achieve their goals. Services come in many different forms: Networking, Alliances, Media, Marketing, and Strategic Alliances. Identifying and developing the right strategic alliances coupled with consensus building of interdependent industry leaders is an integral part the Dragon Rock’s foundation and one of the primary keys to driving and sustaining long term business growth. In essence, by immersing herself in the client’s challenges and objectives then developing initiatives to accomplish those goals, Zenta has become known throughout the industry as a leader who succeeds in delivering consistently successful projects.

In Golf, Dragon Rock builds new ways to adapt the heart of the game to the intricacies of modern living. She grasps the excitement and potential of East Asia and sees unique routes to spreading word of the extraordinary venues and excellent values available to golf travellers. Constantly refining the understanding of what drives the High End, Best in Class, and Budget traveller, she helps clients to acclimate to the ever changing whims of international golfers.

By using established trusted alliances and constantly generating new ones, she brings into focus for her clients the value in each other’s markets using her years of cross cultural experience and business acumen.